Is this the end for KKD


kkdHe is smug! And why shouldn’t he be? After
years of hard work and carving a niche for
himself, Kwasi Kyei Darkwah, popularly
referred to as KKD, the self-styled,greatest
master of ceremonies in Africa, isn’t just a
name, he is a brand.
He is smug! And why shouldn’t he be? After
years of hard work and carving a niche for
himself, Kwasi Kyei Darkwah, popularly
referred to as KKD, the self-styled,greatest
master of ceremonies in Africa, isn’t just a
name, he is a brand.
Until last Saturday, the 49-year-old KKD was
highly celebrated by his many Ghanaian fans
as well as other celebrities, who looked up to
him as a role model and mentor, often
aspiring to follow in his footsteps and to be
like him.
Unfortunately, the KKD brand and its
avuncular image of him is fizzling out by the
day, courtesy of an allegation of rape lodged
against him by a 19-year old lady.
It has been four days of widespread ridicule,
online backlash, and as some have held,
spiteful legal action against KKD, who has
denied the rape charge and claims it was
consensual sex.
On Tuesday afternoon, he was denied bail and
remanded into custody by a Magistrate Court
in Accra to appear again on January 8.
Just as in the case of Bill Cosby that has
been rocking the world for the last two
months, a single allegation has opened the
floodgates for more women to surface with
similar claims of sexual assault against the
fashionista. But none has yet reported to the
police. Has the image of the role model been
replaced by that of a rapist?
Rape is a despicable crime! Whether true or
not, KKD is now facing disgrace. Even if he is
proven innocent at the end of the trial, he will
have a tough time rebuilding his respected
KKD brand.
Putting a shattered reputation back on track
doesn’t take all the king’s men, but it does
take a gargantuan effort, and most do not
make it back again. That’s not to say that it
cannot be done. Interestingly, the only thing
we love more than seeing a public figure fall
is seeing him get up again.
Mark Okraku Mantey, a Ghanaian showbiz
personality, admits that the KKD brand is
tainted. “I think he will need some specialist
who would direct him in getting the image
back,” he said.
The embattled KKD may not see the effects of
this case immediately, but they surely will
come. Not only will this allegation affect him
personally, it will negatively affect his
businesses.
No company or person worth its salt would
want to associate itself or himself with an
alleged rapist. After golfer Tiger Wood’s
infidelity came to light, his endorsement deals
were canceled one after the other, and his
major sponsors withdrew for fear of his
tarnished image tarnishing theirs.
While it’s possible for KKD to get his good
name back from this scandal at the end of the
case if he is proven innocent, it won’t be easy.
It will take patience, determination, and
perseverance to resuscitate his brand.
In the same way, the young lady at the centre
of the scandal will not survive this unscathed.
Even before the case was sent to court,
photographs purporting to be of her were
shared on various social media platforms. As
it turns out, the photographs were of a
different woman who has never even met KKD
and who is now threatening to sue all the
media houses who used her picture without
verifying its accuracy as her image, too, is
now sullied as a result of the scandal.
Clearly, one cannot rule out the fact that the
young woman’s reputation has also been
tainted and she will undoubtedly be
stigmatised. Unfortunately, some irresponsible
media houses have revealed the name of the
lady as contained in the court documents.
That is downright unprofessional on the part
of those journalists, since the identity of rape
victims should ethically not be revealed
except in a courtroom.
As it stands now, the situation exposes the
young lady to so many ex-courtroom
activities, such as using influential people to
talk her out of pressing charges, bribing her
with money and goods, issuance of threats,
among others.
Be that as it may, her name is out there now,
and so, in a way, the victim and the accused are in the same boat, for when it comes to reputation in cases of rape ,there are no winners only losers

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